Clearly placed in the window area of the van is the company's logo ' Brick Break', i have chosen this due to it being a popular digital game that involves building bricks, thus playing on the Builders work area. The van involves a colour scheme of oranges,reds,and a range of browns , with the texture of the van being a brick like , layered visual , to then collaborate with the work area even further. To make it easier i used the fill tool to make all of the van an orange colour. This makes it visually clear what the van's appearance is portraying. To create the layered brick effect i used the shape tool and created several rectangles and filled them in different colours, grouped them together , then copied and pasted them around the van. I have chosen a Bold , black font in size 50 to contrast with the background of the van so people looking at it will remember the name. Due to this, it makes the van more attractive in appearance as it uses imagery to portray a successful,professional business.Underneath the text the logo is a three simple rectangular shape which links to the simplistic business name, therefore it will be easier to remember to a possible customer.I made the logo by again using the shape tool and manipulating the rectangle by using the transform tool to round of and smooth the edges. All other aspects of the van are normal components of a van , eg lights and indicators. I made this image in a ai. format as it enabled me to manipulate the image as its a illustrator format. The resolution isnt as good as the photoshop resolution as the brick detail doesn't need to be vivid therefore the final image will be viewed on the computer so the resolution is around 72.
The logo consists consists of a question mark and a exclamation mark,i imported and image and usedthe wand tool to trace the image and used the transform tool to change it into the style i wanted. I have done this because the band i have chosen is Panic at the disco ! The shape placement represents the exclamation mark , this draws the fans in and suggests that the band is 'now' and current in the music industry. I have put the band's picture inside the circular point because its the main focus point being the period in the exclamation mark featured in the band name, i used a shape tool to create the circle. I used an image of a band member at the top of the question mark because its appealing to fans to see the appearance of the members. I also used a bold outline in grey to create an eye catching effect as it gives a 3D effect. The colour can also be changed to suit the bands personal opinions so its more personal to them and their devoted fans. The tools i used to create this are the fill tool to fill in the two different colours i also added another layer and copied and pasted the image on top of each other to make it stand out. Another tool i used is the line tool to go round the shape to make it smoother. I then transferred the two images into illustrator and placed them in the places i wanted them to be. I made this image in a PSD file format as it enables the overall finished piece to have a high quality , this also means the resolution will be higher as the detail and smoothness of the image is better.
For this customer i have used a pink and orange colour range so it goes with the young child's profile. I used pleasant images to represent how good and friendly the nursery will be for the child. I have used bold texts so its easy to read and draws in attention i have also included a time table to show when the nursery is and isn't open, this provides extra information. The information is overall simple and welcoming regarding the care of children, although colours,fonts and font size can be changed to suit the nursery's actual appearance. To sum it up , the flyer is simplistic in every way to get information across clearer. For this leaflet i simply used the template tool to create the basic format of the flyer. I then inserted the images and used the outline tool to change the colour , i then selected the image format tool and manipulated the outline of the image to different shapes. For the text i inserted a text box and changed font sizes. I made this in a publication format as it enabled me to change the layout to suit the leaflet preferences. The resolution of the image is around 70 as it will be viewed on the computer.
